The challenge

Barnby Design were looking for a supplier to build a business to business relationship with. Someone who would take the time to get to know their business and suggest useful solutions to increase productivity. Above all, Barnby Design needed a supplier to rely on, whether for spare parts and consumables or simply for advice. With such high importance placed on their own customer service, it's important the workshop runs smoothly at all times.

Customer profile

Contemporary furniture designer Robert Barnby launched Barnby Design in 2012 after graduating from Nottingham Trent University.

Much of Rob's work is influenced by Scandinavian and Japanese design. Clean lines and subtle details are characteristics of his style and can be found throughout his work. In 2014 Rob collaborated with Dutch architect Alex De Rijke on the Wish List Project, which led to the design of a table being displayed in The Victoria and Albert Museum.

Rob is passionate about bringing natural materials into people's homes. Many of his larger designs are made to order giving the customer the opportunity to tailor the design to suit them. For those who wish to see Barnby Design's beautiful pieces for themselves, Rob often exhibits his work at furniture shows in London. Customers are also welcome to make an appointment to visit the showroom and workshop in the Welsh borders.


Barnby Design, Castle House, Clifford, Hereford. HR3 5HT
07816 533074
Instagram @barnbydesign

The solution

Dedicated contacts

Rob Barnby has been working with Axminster since 2009 and has always appreciated the great level of service. Nevertheless, it was after he launched Barnby Design in 2012 that he really started to see the benefits of a business to business relationship. Axminster have dedicated contacts available to business customers; Technical Consultants are based out on the road and Account Managers ensure everything runs smoothly from the office. Both Technical Consultants and Account Managers take the time to get to know their customers and their businesses to enable them to provide beneficial solutions. When asked about his relationship with his Axminster Account Manager Ritchie, Rob said:

Ritchie is great and always gets things done when he says he will. He took the time to visit, helping him to understand what we do. Subsequently he was able to provide some really useful products we weren't familiar with, including the Lamello Clamex Jointing System.

Rob Barnby

Robust and reliable products

Rob has been using an Axminster table saw for years, which has formed the core of his workshop and 'really helped the business to get up and running.' He will soon be looking for something bigger, perhaps from the all new Axminster Trade range. Specifically built to meet the growing demands of the trade customer - quality has never been more affordable.

More firm favourites

  • Axminster Trade Downdraft Tables - Rob said "It's made life in the workshop far more pleasant. I would strongly recommend it to anyone who does a lot of sanding."
  • Axminster Trade Bandsaw - Rob has an older version, however the new Axminster Trade rated bandsaw is designed to be amongst the very best premium 350mm deep cutting bandsaws on the market.
  • Axminster Trade Pillar Drill - Highly accurate and robustly made from cast iron and machined steel, giving high strength and stability.

After sales support

Axminster have a dedicated after sales department who are available to answer queries. The team constantly monitor the spare parts and consumables required for Axminster machinery. This ensures that wherever possible parts are available the next working day.

Axminster also provide a comprehensive guarantee on own branded machinery, which covers all parts and labour for the first three years.


Axminster offer an extensive range of courses in the Skill Centres. Rob would really like to make the time to attend a course in the future. In particular, a sharpening course, to ensure the continued high standard of his finished pieces as well as prolonging the life of his tools.


Barnby Design Pride themselves on their beautiful, unique designs but also on the high level of customer service they provide. In order to meet deadlines and customer expectations Rob needs to know that his workshop will run smoothly at all times. Solutions provided by Axminster such as high quality products, after sales support and dedicated contacts make it easier for Barnby Design to continue with their own high standards.

Every workshop is different and requires its own unique set up. Axminster have taken a genuine interest in my business and keep up to date with our progress. This has helped build a very personal working relationship.

Rob Barnby

Get in touch

To arrange a visit with your regional Technical Consultant phone 0800 371822, email or complete this form. Find out more about our Business Services team at