Cookie Policy

Want to change your Axminster Tools cookie settings? Please click here.

For more general information on cookies please visit the ICO Cookies page.

Third-party cookies

When you visit our website you may notice some cookies that are not directly set by Axminster Tools. If you go to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites (third-party cookies). Please check the respective third-party website for more information about their cookies and how to manage them. As well as using the Cookie Preferences provided on this site you may elect to opt out of a third-party vendor's use of cookies for advertising more generally by visiting the Network Advertising Initiative opt-out page or via the Digital Advertising Alliance website.

Site analytics cookies

We use Google Analytics to gather (anonymous) user information about the usage of our website in order to improve the customer experience. To prevent your usage of our website being recorded by Google Analytics across the web, please follow the opt-out instructions here.

Remarketing cookies

Our website also uses remarketing technology (Google Remarketing, Facebook, Instagram, X / Twitter, Pinterest) to enable us to show our visitors, who were already interested in our brand and/or our products, advertisements from us on partner websites. Remarketing works by analysing your cookies based on your past browsing behaviour on our website.

Information about how you can opt out of Google's use of cookies is available by visiting Google's Ads Settings.

Information about how you can opt out of Facebook's use of ad targeting is available by visiting Facebook's Ad Preferences.

Affiliate cookies

We use affiliate conversion cookies provided via The Affiliate Gateway to record traffic to this website from registered affiliates and evaluate their conversions (on successful checkout completion). Please see The Affiliate Gateway privacy policy and cookie policy.

Social and share tools

If you take the opportunity to share content with friends through social networks such as Facebook and X / Twitter you may be sent cookies from these websites. We do not control the setting of these cookies, so please check their individual websites for more information about their cookies and how to manage them.


We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.


We use the Emarsys customer engagement platform, that sets cookies, to monitor the performance of our email newsletters and social marketing. This allows us to identify if a subscriber has clicked through to our website from an email or to attribute revenue to a particular campaign. We also use Emarsys to track and target our subscribers and visitors with product recommendations that we believe will be of interest to them (recommendations such as "We think you'll like", "Other customers were interested in" etc).

We use the information from Emarsys for reporting and to monitor the effectiveness of our marketing campaigns and applications. We also use this information to find out more about your interests and tailor email and web content to you accordingly. Emarsys processes data on our behalf in accordance with the Emarsys privacy policy.

We will only send email newsletters to you if you have given us your consent (by completing the sign up form or selecting the opt-in checkbox as part of another form submission). You can unsubscribe from our newsletter by clicking here or the "Unsubscribe" link at the bottom of any email we send to you.


For international visitors (or any visitor using the country switcher functionality) our website utilises a company called Global-e to provide local currency and checkout payment options. Global-e will set a number of cookies to remember your country selection and provide the necessary international functionality to you. Please see the Global-e privacy policy and cookie policy.


We use Yotpo to gather ratings and reviews and user generated content (UGC) of our products to display on our websites. Yotpo also operates our customer Loyalty and Referral programmes (i.e. Axminster REWARDS). For more information on how Yotpo processes data on our behalf please see the Yotpo privacy policy.

All email communication from Yotpo will allow you to "Unsubscribe" via the link at the bottom of any email sent to you.

Last updated: Wednesday 14th February 2024

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