Cookie Policy

Want to change your Axminster Tools cookie settings? Please click here.

A cookie is information stored on your computer, tablet, or phone typically in the form of a text file by a website you visit. It can help identify your device and thus improve your online experience whenever you visit that website. They are used by most major websites including Axminster Tools.

Cookies can be session based (temporary and removed when a browser is closed) or persistent (stay on your computer until manually deleted or a pre-determined duration has elapsed) and are typically used to allow a website to recognise it's users on subsequent visits, or to authorise other designated websites to recognise these users for a particular purpose.

For more general information on cookies please visit the ICO Cookies page.

How we use cookies

We use cookies to provide the functionality you would expect from our website (basket, checkout, account sign in etc), allow for personal preferences, to measure and improve our service, improve security and work with partners to display and measure marketing.

Functionality cookies

These cookies support the core functionality of the platform our website uses. For example, without the use of these cookies you would not be able to add products to your basket or sign in to your Axminster Tools website account.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

Third party cookies

When you visit our website you may notice some cookies that are not related to Axminster Tools. If you go on to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We do not control the setting of these cookies, so please check the third-party websites for more information about their cookies and how to manage them. You can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page or via the Digital Advertising Alliance.

Site analytics cookies

We use Google Analytics to gather (anonymous) user information about the usage of our website in order to improve the customer experience. To prevent your usage of our website being recorded by Google Analytics, please follow the opt-out instructions here.

Remarketing cookies

Our website also uses remarketing technology (Google Remarketing, Facebook, Instagram, Twitter, Pinterest) to enable us to show our visitors, who were already interested in our brand and/or our products, advertisements from us on partner websites. Remarketing works by analysing your cookies based on your past browsing behaviour on our website.

Information about how you can opt out of Google's use of cookies is available by visiting Google's Ads Settings.

Information about how you can opt out of Facebook's use of ad targeting is available by visiting Facebook's Ad Preferences.

Affiliate cookies

We use affiliate conversion cookies provided via The Affiliate Gateway to record traffic to this website from registered affiliates and evaluate their conversions (on successful checkout completion). Please see The Affiliate Gateway privacy policy and cookie policy.

Social and share tools

If you take the opportunity to share content with friends through social networks such as Facebook and Twitter you may be sent cookies from these websites. We do not control the setting of these cookies, so please check their individual websites for more information about their cookies and how to manage them.

Freshdesk Chat

Our live chat widget sets the following cookies:

  • CHATSESS to store the Freshdesk Chat ID used to identify a device across visits, and also across a single chat session.


Hotjar is an analytics and feedback tool which helps us to improve the usability of our site. Hotjar sets persistent cookies for analytics purposes and to display the correct content to our visitors. You can read about what cookies are stored by visiting Hotjar's website. Hotjar can also record visitor information including mouse clicks and movements, scrolling activity and user input on our website (for example on the search box) - this information is anonymous. Recordings are automatically destroyed after 365 days.

You can opt out of Hotjar collecting your information at any time by following these instructions.


We use a technology called Emarsys, that sets cookies, to monitor the performance of our email newsletters and social marketing. This allows us to identify if a subscriber has clicked through to our website from an email or to attribute revenue to a particular campaign. We also use Emarsys to track and target our subscribers and visitors with product recommendations that we believe will be of interest to them (recommendations such as "We think you'll like", "Other customers were interested in" etc).

We use the information from Emarsys for reporting and to monitor the effectiveness of our marketing campaigns and applications. We also use this information to find out more about your interests and tailor email and web content to you accordingly. Emarsys processes data on our behalf in accordance with the Emarsys privacy policy.

We will only send email newsletters to you if you have given us your consent (by completing the sign up form or selecting the opt-in checkbox as part of another form submission). You can unsubscribe from our newsletter by clicking here or the "Unsubscribe" link at the bottom of any email we send to you.


For international visitors (or any visitor using the country switcher functionality) our website utilises a company called Global-e to provide local currency and checkout payment options. Global-e will set a number of cookies to remember your country selection and provide the necessary international functionality to you. Please see the Global-e privacy policy and cookie policy.


We use the product review software Bazaarvoice to collect and display product reviews. Bazaarvoice set a number of cookies:

  • BVBRANDID - Allows internal Bazaarvoice web analytics to be correlated to the same user for interactions within a particular client domain.
  • BVID - Allows internal Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network.
  • BVSID - Allows internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions across the Bazaarvoice network.
  • BVBRANDSID - Allows internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain.
  • NoCookie - Set when a user opts out of tracking. If NoCookie=true on either the client site or Bazaarvoice site, then existing tracking cookies are unset. This value is honored as long as the cookie exists.
  • bv_segment and BVImpl<site> - Used for client-driven A/B tests. is the ID of the current configuration used, most often main_site.
  • bvf_<id> - Identifies items for which a user has submitted feedback, such as Helpfulness vote. <id> is the ID of the consumer-generated content (CGC) that the user left feedback on.

For more information on how Bazaarvoice processes data on our behalf please see Bazaarvoice cookies and the Bazaarvoice privacy policy.

You can opt out of Bazaarvoice using your data at any time. All email communication from Bazaarvoice will allow you to "Unsubscribe" via the link at the bottom of any email sent to you.

Managing cookies

To make the best use of our website, on whichever device you use, you will need to make sure your web browser is set to accept cookies. You can control the cookies that Axminster Tools sets on your device using the Cookie Settings page.

You can also modify your browser's cookie settings at any time to enable or disable cookies for some or all websites.

Please see a list below of the most common browser's and a corresponding link for more information on how to manage their individual cookie settings:

If you would like to learn more about cookies and how to manage them, visit All About Cookies and Your Online Choices websites.

Do not track

Do Not Track (DNT) is a feature offered by some browsers. With this option enabled, your browser sends a signal to websites to request that your browsing is not tracked, for example by third party ad networks, social networks or analytics companies. At present there is no industry-wide agreement on how these requests should be managed so our website does not currently respond to DNT requests. We continue to monitor the DNT proposal and aim to implement and respond appropriately to these requests in future. Third party cookies may acknowledge the DNT request appropriately.

Last updated: Wednesday 4th September 2019

Privacy Policy & Cookies

We use cookies to improve and personalise our services, for marketing and for social activity. Please see our privacy policy for more information on how and why we use your data. You can change your cookie settings at any time. By continuing, you agree to our use of cookies.

Customer AccountThe outline of a personCustomer BasketA shopping basket with a handleBulk BuysA star with lots of pointsBusiness ServicesA building with a door at the frontCatalogueAxminster Tools CatalogueClick & CollectA shopping bag with a handleThe CommunityAxminster Tools & Machinery Forum LogoCompareCompare productsDeliveryA van delivering parcelsPremium DeliveryA van delivering parcels fastEditEdit itemEmailAn envelopeEventbriteThe logo for the Eventbrite websiteExpandTwo arrows pulling away from each otherFacebookThe logo for FacebookFilterDots in a triangle shape pointing downfinanceA walletInstagramThe logo for InstagramLinkedInThe logo for LinkedInLocationA location markerMade in BritainMade in Britain logoMenuThree Horizontal lines stacked on top of each otherPay By FinanceHitachi Pay by Finance LogoPayPalPayPal payment service logoPayPal CreditPayPal credit payment service logoPhoneAn old style telephone receiverPinterestThe logo for PinterestPoint RightAn arrow in a circle pointing rightPrinterA printer, printing a piece of paperPrivatePadlockRemoveTwo lines in a x shapeReturnAn arrow in a circle pointing back to the startSettingsView SettingsSortOne arrow pointing up, one arrow pointing downSpinA circle that spins to show that the page is loadingStockA circle which is coloured to show the current stock levelTickA tick symbolTrade AccountSaving tag iconDeleteDeleteTwitterThe logo for TwitterUnavailableA no entry signVideo PlayA Circle with a video play symbol insideWarrantyA screwdriver and a spanner in an x shapeWishlistA heart symbolWood OutlineWood effectYouTubeThe logo for YouTube