Christmas 2024

Christmas 2024 campaign elements

Gift Lists

• A comprehensive gift list encouraging early shopping and making gifting easier for every budget and interest. Gift lists were segmented by:

Price:

• Under £20
• £20–£50
• Over £50

Interest & Category:

• Woodturning
• Hand tools
• Power tools
• Stocking fillers
• Gift cards and digital courses

Other marketing

• Over 100 product offers running from Tuesday 3rd December 2024 to Friday 20th December 2024
• Posters and social media content to amplify the festive cheer
• A homepage takeover and dedicated landing page featuring deals, gift lists, and a Christmas Show video

In summary, Christmas 2024 was a season of storytelling, teamwork, and festive creativity — from our nostalgic Christmas Play video to curated gift lists and in-store magic. The campaign brought together departments across Axminster Tools to deliver a warm, engaging experience for our customers and community.

As we turn the page to Christmas 2025, we’re excited to build on this foundation with even more immersive content, and a fresh theme that promises to capture hearts and workshops alike.

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