Christmas 2024 Video | Behind The Scenes

🎥 Watch the video:

The video captures the magic of making — not just with tools, but with imagination, teamwork, and a touch of festive sparkle. We filmed in a local village hall, built props from scratch at our head office, and even crafted a wooden light-up star that became the centrepiece of our campaign.

The theme celebrated the role our tools play in helping people create meaningful moments — whether it’s building a stage, crafting a gift, or passing down skills to the next generation. It’s a nod to the wonderful makers, the mentors, and the magic of doing things by hand.

Finally, the video featured a blend of real staff members and their children, bringing warmth and authenticity to the story. From the first spark of the idea to the final edit, it was a massive team effort involving a full-day photoshoot, product coordination, and a huge volume of content — all stitched together with care and creativity.

Backstage Moments

• Axminster Tools staff and children rehearsing lines and building props
• The wooden star being made (featured in our Woodworking Wisdom series)
• Pallet backdrops with fairy lights and green velvet cloths
• Store teams bringing the theme to life with their own displays

As we look ahead to Christmas 2025, we’re building on the momentum of 2024 with even more storytelling, customer engagement, and magical moments. The countdown has already begun, and we can’t wait to make this next chapter even more memorable!

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