Fair Prices, Every Day - Value You Can Trust
Fair Prices, Every Day
This isn’t a sale, it is not a promotion, it is a commitment to fair prices, every day. A commitment to pricing that puts our customers and makers first.
New lower pricing
Over the past few months, we’ve been working behind the scenes — improving stock availability, reviewing and simplifying ranges, and streamlining supply. These efficiencies have allowed us to lower prices on a huge selection of woodworking tools, machinery and essentials, without compromising on quality, guarantees, or service.
Where other retailers use short‑term discounts or yo-yo promos, we’re doing something different. Fairer everyday pricing that holds steady, helping you plan your workshop with confidence.
What this means for you
✔ Regular price reviews
As a company, we will be regularly reviewing our pricing to ensure fair prices, every day. These will be conscious changes based on improved efficiencies, not temporary markdowns. From February 2026, you’ll see clear “New Lower Price” indicators across our website and in our Axminster store in Devon for products with new lower prices.
From the date the prices are realigned, the indicators will remain visible for a minimum of six weeks so you are able to see the products with stronger pricing. If you're shopping online, simply use the Highlights filter on the left hand side navigation bar to select products with a 'New Lower Price'.
✔ The same trusted quality
All warranties, guarantees, and customer support remain exactly the same. Better value — same reliability. Want to speak to our Customer Support Team about an order, delivery or to ask a question? Get in touch today.
✔ Better availability, fewer surprises
By refining ranges and improving forecasting, we’re consciously reducing out‑of‑stock lines. As well as an improved customer experience, we're also improving consistency across our most popular essentials.
✔ Value without the noise
No countdown clocks, no urgency cues, and no language that feels salesy or pressured. Just straightforward value you can trust, every day.
Putting our customers and makers first
Our new lower pricing is part of a bigger promise to you. To deliver consistent, fair value, every day — never at the expense of quality, service, or integrity.
With over 50 years in the woodworking industry, we know your tools aren’t just purchases. They’re part of your craft, your livelihood, your passion. And you deserve pricing that respects that.
Want to learn more about why we’ve made this change? Explore our dedicated landing page now.
Get in touch!
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