Black Friday 2024

Take a look at some of our 2024 campaign below.

Black Friday 2024 Highlights

• Daily Deals ran from Friday 22nd November to Wednesday 27th November 2024, featuring:
  • 30% off Axcaliber circular saw blades
  • 20% off Veritas
  • UJK Parf Plus introductory offer
  • UJK Dovetail Jig deal
  • 25% off selected clamps
  • Up to 25% off Axminster Workshop & Axminster Professional machinery
• 15% Off Sitewide kicked off the weekend, dropping to 10% from Saturday through Cyber Monday.
• Customers received a range of broadcast and segmented email campaigns.
• The campaign was supported by a Black Friday landing page with dynamic deal reveals, countdowns, and branded visuals.
• We delivered paid and organic social media featuring countdowns, product highlights, and teaser reels.
• There was also landing page takeovers, store posters, and in-store flash sales to mirror our online activity.

Tools of Tomorrow Campaign

In the lead-up to Black Friday, Axminster Tools launched the Tools of Tomorrow campaign — a six day showcase of five new tools and one new brand. Strong branding and visuals tied the campaign together across diverse products while teaser content created high engagement and anticipation.

So there we have it! Black Friday 2024 was a great success and here's to many more years of giving our customers what they want. As we look ahead to Black Friday 2025, we’re building on these insights with even more ways to reward our loyal customers. Let the countdown begin...

Go to our Black Friday page

Discover more...

If you've enjoyed reading this article, why not take a look at some of our other blogs?

Get in touch!

If you’ purchased tools and machines from Axminster Tools during our Black Friday 2024 campaign, we'd love to hear from you. Comment below or send us a photograph and tell us all about what you've been up to, or what you've bought.

Alternatively, get in touch via our social media platforms. Find us on Facebook or Instagram.